ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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This text is especially designed to esssntials shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. A robust Companion Website at www. Discussion questions encouraging debate and further research. You know how to convey knowledge in a way that is relevant and relatable to your class.
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Please visit our Technical Support site. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing. Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles. Websites and Online Courses Brassington: