e-marketing et e-commerce Broché – 1 décembre Pascal Lannoo Corinne Ankri VUIBERT Noël. Pascal Lannoo et Corinne Ankri sont consultants en e-commerce, e- merchandising et e-marketing, thématiques pour lesquelles ils interviennent en France et à. E-marketing et e-commerce (Book): Lannoo, Pascal. Lannoo, Pascal. Book – | French | 3e éd. ill. ; 24 cm. Additional Contributors: Ankri, Corinne.
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To avoid invading the corinnne of consumers through commercials advertising, the alternative of this disadvantage proposed by the panel of students was to limit the numbers of e-mails sends weekly to customers in order not to tire of their brands. Using the Internet media, this type of marketing was e-marketjng thanks to the emergence of new technologies and the increasing rate of Internet penetration in the world that has allowed the reach of a larger number of clients so quickly.
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In addition, if customers are satisfied it should attract others customers because usually customers who are satisfied would talk around them what would give the desire to other users to become customers and participate in more activities towards the brand.
The first part of the methodology of this practical project is about the research question. Explanation of the fitting room in 3D through pictures: After that, once the garment is produced, it will be shipped to the doorstep of the customer. Related publications Share Embed Add to favorites Comments.
Internet penetration around the world. Touch the garment that you want to try. In fact, thanks to this new technology created, it is easier for clothing brands to attract customers by sending them discount coupons via text message, MMS or e-mail when they. Today, brands are also using e-marketing through social media of sharing like Youtube as you can see in the image 3 billion of videos are views everyday in this site.
By doing so, users can be seen in the screen and a list of clothes will appear on the right side of the screen. Marketing is a world in which you must know your own unique selling point in order to stand out from competitors, that is why most clothing brands now uses E-marketing to attract customers. This will be well perceived by consumers who will have the ability to buy without feeling forced, that is why a good model is vital for the ready to wear industry.
E-marketing et e-commerce
Thus, after finding out several dating sites like Meetic, GYC and Skyrock the finding was that they do not contain commercial advertising. This advantages the companies as it attracts users easily with the help of attractive photos, updates of latest news, videos and also comments of users by giving their opinions based on the collections.
By simply observing our daily lives, we realize that marketing is omnipresent wherever we go. However, brands also use e-marketing by developing tools to attract more consumers through great promotions, referencing as well as taking over advertising spaces in the Web to increase their opportunity to obtain new customers. Figure 24 Print screen of Meetic. Moreover, E-marketing is proven to be useful for the ready to wear companies because it saves time.
In fact, for this initial step the choice of the research question was important because it would be related to the two schools where I am studying Computing and Business School of Teesside but also be a subject which interests me because this kind of project requires a lot of time.
However, the implementation of this model seems difficult to develop because it would find a system that the user can initially select garments virtually but also that the virtual garment can follow the movements of the user.
So by publishing promotions in this kind of sites, the brands will increase their opportunity to attract customers. This, these media explained the communication tools knowing a great success today such as; social e-maarketing Facebook and Twittersharing platforms Youtube and Dailymotion-ecommerce, marketing via smartphones and types of advertisements circulating on the internet.
Then rumors may occur among consumers resulting to the desire not wanting to associate anymore with the brand and instead shop with others brands available.
To achieve this business purpose the bloggers e-mareting hesitate to achieve this. Thus today, clothing brands use e-marketing because it psscal many benefits that traditional marketing does not allow them such as: This represents a real opportunity for brands because as we can see in the table below, one third of the world has now access to internet at any time of the day and being able to mobile around.
Today, e-commrece attract the most customers as possible, clothing companies develop marketing strategies on websites where users are very active. Thus, brands today make their names clearly visible in the search page result. Ideas of the forum through a storyboard: Thus, the positive point of this forum is that it would allow e-commdrce between the brand and the customer what would facilitate to attract customers compare to a brand that is seen as unapproachable by customer.
In order to implement this kind of strategy diffuse promotions through their store online eh it also use other media to put the odds on their side to attract a wider audience, including two known techniques: With this new means of new age marketing, clothing businesses may have customers around the globe because there is no longer geographical limitation.
Among the different clothing style that offer the various brands on the market is not always easy to adopt the perfect dress style. For example, the brand previously mentioned, Uniqlo has worked with a famous American blogger14 who has become an important leader of opinion on internet and targeting a significant number of visitors per day in her blog. Ankr I think this method will solve many problems because some brands are currently unable to sell their clothes because clothes created do not please to the consumers.
In fact, the first model was a specific forum interested in the opinion of consumers in order to create a new collection of clothes which will answer their expectation and avoid unsold while attracting more customers who want to feel close to the world of the brand by participating actively to the life of the brand. After six months spent surfing on the internet, the finding was simple that the brands go further that the pacsal referencing to be visible form internet users.
School of Computing University of Teesside Middlesbrough How could cutting edge E-Marketing help increase the customer based of the ready to e-matketing industry?
In fact, this well-known luxury Italian brand adopted a digital strategy to be very active on the Internet. These new models will allow the ready to wear industry to attract new customers. The research question that I have chosen is: Thus, if customer will permit to attract other customers for the brand because a client satisfied has tend to talk around him which will make a good advertisement for the brand and make more chance to increase the number of news clients.
In fact, the use of YouTube will allow videos to reach out to the world and make people. In fact, this is explained simply by the rate of household equipment and the rate of Internet penetration in the world which ever increase.
Finally, it is also on internet that the disadvantages of the e-marketing appeared to me, such as the advertising that may cause a bad buzz and have negative repercussions in a brand.
Indeed, this new model will solve the e-commerde of consumers who do not have time to visit stores to choose the model of clothing and wt for their measurement by a professional. In fact, by conducting this step, it can help with producing a more accurate result and makes it easier to write out the overall project. For clothing brand companies, social media are effective marketing materials because those are tools, which are powerful when there are used deliberately.
Thus, for all those reasons mentioned above, firms in the ready to wear industry understood that uses E-marketing vastly can attract more customers.